{"id":882,"date":"2019-08-12T12:58:04","date_gmt":"2019-08-12T03:58:04","guid":{"rendered":"https:\/\/tsumugu-admin.yomiuri.co.jp\/en\/?p=882"},"modified":"2020-07-25T18:11:57","modified_gmt":"2020-07-25T09:11:57","slug":"matsuri-zushi-iconic-regional-cuisine-from-chiba-prefecture","status":"publish","type":"post","link":"https:\/\/tsumugu.yomiuri.co.jp\/en\/feature\/matsuri-zushi-iconic-regional-cuisine-from-chiba-prefecture\/","title":{"rendered":"Edible art? Futomaki matsuri-zushi, the iconic regional cuisine  from Chiba Pref."},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"790\" src=\"\/en\/wp-content\/uploads\/2019\/08\/34de962b459a29897d9ef15103f537a4.jpg\" alt=\"\" class=\"wp-image-892\"\/><figcaption><em>Futomaki matsuri-zushi<\/em> made by the instructor<\/figcaption><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\">By Tori Proctor \/ Former CIR, Chiba city<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">The instructor started by spreading a precise amount of cherry blossom pink rice over a partial sheet of <em>nori<\/em> seaweed. Next, she enhanced both flavor and color palettes with a smattering of neon pink fish floss and a shock of scarlet pickled ginger. A thin row of shredded egg added a cheeky spark of yellow. She rolled these ingredients together into a slender roll, which she set aside.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are the first steps for making an\nedible art most often called<em> futomaki<\/em>\n<em>matsuri-zushi<\/em> (thickly-rolled\nfestival sushi) or just <em>matsuri-zushi<\/em>.\nIt is the most iconic regional cuisine from Chiba Prefecture. <em>Matsuri-zushi<\/em> can be found in rural\ncommunities throughout the prefecture, though despite its widespread popularity\nthere is little consensus about its origins. Some claim that <em>matsuri-zushi<\/em> evolved as an amalgam of\nother sushi styles; others say it was inspired by a favorite snack of faraway\nfishermen who used to chase schools of pilchard all the way to Chiba.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"790\" src=\"\/en\/wp-content\/uploads\/2019\/08\/34de962b459a29897d9ef15103f537a4-1.jpg\" alt=\"\" class=\"wp-image-898\"\/><figcaption>The outer layer before rolling<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No matter how it was created, one thing is clear about <em>matsuri-zushi<\/em>: it absolutely must be shared. In fact, the intricate patterns disguise a significant amount of rice and fillings, so eating just one roll by oneself is a Herculean feat. This finger food is best enjoyed as a conversation centerpiece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our group also gathered to share this\ntradition. We learned the techniques at an old Japanese farmhouse overlooking\nrecently revived rice paddies. We sat in a tatami room at low tables covered\nwith mismatched bowls of different colors of sushi rice and other ingredients.\nFor some it was our first time rolling<em>\nmatsuri-zushi<\/em>, and for others it gave them the power to recreate childhood\nmemories. In that farmhouse overlooking the formerly abandoned rice fields, we\nlearned how to keep tradition alive.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"790\" src=\"\/en\/wp-content\/uploads\/2019\/08\/34de962b459a29897d9ef15103f537a4-3.jpg\" alt=\"\" class=\"wp-image-902\"\/><figcaption> Old Japanese farmhouse<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After making the first roll, our instructor laid out a full sheet of seaweed and covered it with white sushi rice. On this field she formed two hills of pickled Toke <em>karashina<\/em>, spicy oriental mustard greens named for the neighborhood in Chiba city where they have been cultivated for over 300 years. These diverse flavors speak to both the deeply rooted traditions behind <em>matsuri-zushi<\/em>, and its embodiment of the ever-changing culture to which it belongs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When sugar was an expensive luxury, serving sweetened food such as sushi was an act of generous hospitality. Still preserving this history, <em>matsuri-zushi\u2019<\/em>s flavors and designs have also expanded to reflect contemporary Japanese diets; in one of our rolls, we complemented classic ingredients with a tuna and mayonnaise spread. Traditionalists might call this heresy, but as our instructor repeatedly told us: it doesn\u2019t matter how beautiful or complex the <em>matsuri-zushi <\/em>is. If it\u2019s not delicious, what\u2019s the point?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indeed, the point for me was being able to\nwrap my hands around the heartbeat of our little corner of the world. Chiba\u2019s\npast and present \u2013 imported flavors and hometown original zest \u2013 are rolled\ntogether inside this delight for both the eyes and the taste buds. In its most\nsimple role,<em> matsuri-zushi<\/em> provides\nboth sustenance and unadulterated joy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, our instructor placed the first roll between the two green<em> karashina <\/em>hedges. Deftly wielding the bamboo mat, she carefully rolled them into one. Little by little the outer layer swallowed the inner core, until the edges of the <em>nori<\/em> came together perfectly without a millimeter to spare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She cut the hefty roll into two, and turned\nthe pieces outwards to show us the cross section. Even the most reserved\nmembers of our class squealed in sheer delight; inside the sushi roll, a rose\nhad bloomed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"790\" src=\"\/en\/wp-content\/uploads\/2019\/08\/34de962b459a29897d9ef15103f537a4-4.jpg\" alt=\"\" class=\"wp-image-904\"\/><figcaption>Rose and snail <em>futomaki matsuri-zushi<\/em> made by the author<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It is impossible to experience <em>matsuri-zushi <\/em>and not be moved to share it with everyone you know. The big reveal never fails to put a smile on someone\u2019s face, and the care needed to make it conveys more gratitude and love than any language could ever hope to express. This same level of care is also the reason why the sushi has largely escaped commercialization. So treasure any chance you have to try <em>matsuri-zushi<\/em>, because it means your host is wholeheartedly sharing with you an intimate piece of the authentic Chiba history, culture \u2013 and most importantly \u2013 joy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:right\">(Photos courtesy of Tori Proctor)<\/p>\n\n\n\n<div class=\"writer-profile\">\n  <div class=\"profile\">\n    <div class=\"pic\"><img decoding=\"async\" src=\"https:\/\/tsumugu-admin.yomiuri.co.jp\/en\/wp-content\/uploads\/2019\/08\/832d9e4bde81493d6a914c0686ad039b.jpg\" alt=\"Tori Proctor\"><\/div>\n    <div class=\"txt\">\n        <p>Profile<\/p>\n        <p class=\"name\">Tori Proctor<\/p>\n    <\/div>\n  <\/div>\n  <p class=\"profile-txt\">Tori is originally from Plano, Texas, in the United States. When she first came to Japan as an exchange student in 2015, she wanted to know more about other cultures\u2019 methods of community engagement, so she researched Ainu culture and activism in Hokkaido and served the homeless population in Tokyo. Inspired by her service experiences in Japan, she came back via The Japan Exchange and Teaching (JET) Programme as soon as she graduated to work as a Coordinator for International Relations (CIR) for the Chiba city government. Her term as CIR ended in July 2019.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Tori Proctor \/ Former CIR, Chiba city The instructor started by spreading a precise amount of cherry blosso [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[407],"tags":[66,92,67,68],"class_list":["post-882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature","tag-chiba","tag-japans_beauty_in_the_eyes_of_cirs","tag-matsuri-zushi","tag-sushi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Edible art? 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Futomaki matsuri-zushi, the iconic regional cuisine from Chiba Pref. | \u7d21\u3050\u30d7\u30ed\u30b8\u30a7\u30af\u30c8","isPartOf":{"@id":"https:\/\/tsumugu-admin.yomiuri.co.jp\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tsumugu.yomiuri.co.jp\/en\/feature\/matsuri-zushi-iconic-regional-cuisine-from-chiba-prefecture\/#primaryimage"},"image":{"@id":"https:\/\/tsumugu.yomiuri.co.jp\/en\/feature\/matsuri-zushi-iconic-regional-cuisine-from-chiba-prefecture\/#primaryimage"},"thumbnailUrl":"\/en\/wp-content\/uploads\/2019\/08\/5b1003db46892e470017b1cecfaccc7e-1.jpg","datePublished":"2019-08-12T03:58:04+00:00","dateModified":"2020-07-25T09:11:57+00:00","author":{"@id":"https:\/\/tsumugu-admin.yomiuri.co.jp\/en\/#\/schema\/person\/ce8d69742f14b3f683790af1052a2ce1"},"description":"These are the first steps for making an edible art most often called futomaki matsuri-zushi (thickly-rolled festival sushi) or just matsuri-zushi. It is the most iconic regional cuisine from Chiba Prefecture. Matsuri-zushi can be found in rural communities throughout the prefecture, though despite its widespread popularity there is little consensus about its origins. Some claim that matsuri-zushi evolved as an amalgam of other sushi styles; others say it was inspired by a favorite snack of faraway fishermen who used to chase schools of pilchard all the way to Chiba.","breadcrumb":{"@id":"https:\/\/tsumugu.yomiuri.co.jp\/en\/feature\/matsuri-zushi-iconic-regional-cuisine-from-chiba-prefecture\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tsumugu.yomiuri.co.jp\/en\/feature\/matsuri-zushi-iconic-regional-cuisine-from-chiba-prefecture\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/tsumugu.yomiuri.co.jp\/en\/feature\/matsuri-zushi-iconic-regional-cuisine-from-chiba-prefecture\/#primaryimage","url":"\/en\/wp-content\/uploads\/2019\/08\/5b1003db46892e470017b1cecfaccc7e-1.jpg","contentUrl":"\/en\/wp-content\/uploads\/2019\/08\/5b1003db46892e470017b1cecfaccc7e-1.jpg","width":720,"height":444,"caption":"\u5343\u8449\u30fb\u592a\u5dfb\u304d\u5bff\u53f8"},{"@type":"BreadcrumbList","@id":"https:\/\/tsumugu.yomiuri.co.jp\/en\/feature\/matsuri-zushi-iconic-regional-cuisine-from-chiba-prefecture\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tsumugu.yomiuri.co.jp\/en\/"},{"@type":"ListItem","position":2,"name":"Edible art? Futomaki matsuri-zushi, the iconic regional cuisine from Chiba Pref."}]},{"@type":"WebSite","@id":"https:\/\/tsumugu-admin.yomiuri.co.jp\/en\/#website","url":"https:\/\/tsumugu-admin.yomiuri.co.jp\/en\/","name":"\u7d21\u3050\u30d7\u30ed\u30b8\u30a7\u30af\u30c8","description":"\u65e5\u672c\u7f8e\u3092\u5b88\u308a\u4f1d\u3048\u308b\u300c\u7d21\u3050\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u300d","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tsumugu-admin.yomiuri.co.jp\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Person","@id":"https:\/\/tsumugu-admin.yomiuri.co.jp\/en\/#\/schema\/person\/ce8d69742f14b3f683790af1052a2ce1","name":"\u677e\u6d66 \u4e00\u6a39","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/secure.gravatar.com\/avatar\/c8bb7144568c485a31c25e7c75fdfc7df0affc0da3dddd1e21206da18912b634?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c8bb7144568c485a31c25e7c75fdfc7df0affc0da3dddd1e21206da18912b634?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c8bb7144568c485a31c25e7c75fdfc7df0affc0da3dddd1e21206da18912b634?s=96&d=mm&r=g","caption":"\u677e\u6d66 \u4e00\u6a39"}}]}},"publishpress_future_action":{"enabled":false,"date":"2026-07-05 13:41:45","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/tsumugu.yomiuri.co.jp\/en\/wp-json\/wp\/v2\/posts\/882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tsumugu.yomiuri.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tsumugu.yomiuri.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tsumugu.yomiuri.co.jp\/en\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/tsumugu.yomiuri.co.jp\/en\/wp-json\/wp\/v2\/comments?post=882"}],"version-history":[{"count":28,"href":"https:\/\/tsumugu.yomiuri.co.jp\/en\/wp-json\/wp\/v2\/posts\/882\/revisions"}],"predecessor-version":[{"id":1100,"href":"https:\/\/tsumugu.yomiuri.co.jp\/en\/wp-json\/wp\/v2\/posts\/882\/revisions\/1100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tsumugu.yomiuri.co.jp\/en\/wp-json\/wp\/v2\/media\/883"}],"wp:attachment":[{"href":"https:\/\/tsumugu.yomiuri.co.jp\/en\/wp-json\/wp\/v2\/media?parent=882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tsumugu.yomiuri.co.jp\/en\/wp-json\/wp\/v2\/categories?post=882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tsumugu.yomiuri.co.jp\/en\/wp-json\/wp\/v2\/tags?post=882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}